Honoring veterans – a legacy of service

Veterans Day is more than a date on the calendar. It is a living, breathing reminder of the courage and sacrifice woven into the fabric of our nation. According to the U.S. Census Bureau, there are currently more than 16.5 million veterans living in America. Each of these individuals carries a story—of service, dedication and an unwavering commitment to something greater than themselves. Each story is unique, but all are part of the same powerful legacy—one of sacrifice and honor.

I’m proud to come from a family that has served across many branches of the military:

• My grandfather, U.S. Army
• My uncle, U.S. Marine Corps
• My dad, U.S. Air Force
• My brother-in-law, U.S. Navy

As former President John F. Kennedy once said, “As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” This quote serves as a call to action. It reminds us that true appreciation goes beyond simple thanks—it shows up in how we live, how we support our veterans, and how we uphold the freedoms they fought to protect.

• 1 in 10 U.S. adults is a veteran.
• Nearly 30% of the federal workforce is made up of veterans, continuing their legacy of public service.
• Over 45% of post-9/11 veterans say that adjusting to civilian life has been difficult—highlighting the ongoing support many need even after their service ends.

And let’s not forget: service extends beyond those in uniform. As former First Lady Jill Biden noted through her “Joining Forces” initiative, “When you go to war, we go with you. We bear it, too.” Military families serve in quiet but profound ways—keeping households running, enduring long absences, and carrying the emotional weight that comes with every deployment. To every military family: thank you.

So what can we do to honor veterans in meaningful, everyday ways?

1. Practice Active Gratitude

Not all veterans served in combat, but all made sacrifices. When in doubt, a respectful “thank you for your service” goes a long way. Asking what branch they served in can be appropriate—but always read the room. The goal is appreciation, not interrogation.

2. Support Veteran-Owned Businesses

Many veterans transition to entrepreneurship after service. Whether it’s a local coffee shop or a clothing brand, supporting their business helps them thrive. For example, we often visit a veteran-owned eatery in our local mall—something as simple as buying a drink or a meal can make a difference. If they’re comfortable with it, consider giving them a shout-out on social media.

3. Volunteer or Donate

Organizations like Wounded Warrior Project and Fisher House Foundation provide essential support to veterans and their families. My family has cooked meals for guests staying at Fisher House and even handed out Chick-fil-A sandwiches at our local VA hospital. These small acts of kindness ripple farther than we may ever know.

4. Take Time to Listen

Years ago, I had the privilege of helping organize an event honoring Pearl Harbor survivors. More recently, I’ve sat with my dad and brother-in-law as they shared their own experiences. These conversations are priceless and ensure their stories live on for generations.

5. Live a Life Worth Their Sacrifice

As Kennedy said, it’s not just about words. It’s about honoring their legacy by being active, informed citizens who live with purpose and responsibility.

Veterans Day isn’t only a time to reflect—it’s a time to act. This week, I challenge you to do one tangible thing to honor a veteran:

• Call a family member who served
• Write a thank-you card
• Support a veteran-owned business
• Volunteer with a local veterans’ organization

Learn more on Holly’s Highlights podcast, available wherever you stream podcasts, including www.hollycurby.com. Let’s transform gratitude into action. To every veteran and every military family: Today and always, we honor you. Thank you for your service.