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Ice cream for breakfast? New trend delights kids and adults alike

Aug 06, 2024 02:12PM ● By Bailey Chism

​This may be the best news you get this summer: yes, you can have ice cream for breakfast. It’s no longer just a fantasy we had as kids. A rumored scientific study, some social media attention and a nifty kitchen gadget have taken everyone’s favorite summer dessert and turned it into a breakfast trend that’s delighting both kids and adults. 

​The trend first grabbed the spotlight a few years ago when it was reported a Japanese study found people who ate ice cream immediately upon awakening showed signs of reduced stress and heightened alertness. 

Ice cream lovers everywhere were eager to scoop up this information, even though news agencies were unable to verify the study or its results. Still, lovers of the frozen treat determined the rumors worthy enough to change up their morning meal. 

Then in 2021, the Ninja CREAMi Ice Cream Maker hit the market and became an instant social media sensation. The blender-size appliance claims to be able to quickly turn just about anything into a creamy frozen ice cream treat. 

Add your ingredients—milk, cream, sugar, fruit, dairy-free milk alternatives, natural sweeteners, no-or-low calorie sweeteners, protein powder, flavor extract, chocolate, nut butter—press a button and watch as the mixture turns into ice cream. 

Social media’s sweet influence

Next, enter TikTok. The platform’s track record of turning simple food preparations into global phenomena is unmatched. 

Try searching “ice cream for breakfast” on TikTok. What you’ll get is an endless stream of videos about how to make Ninja CREAMi concoctions that range from rich and indulgent to low-carb, high-protein, no sugar and other health-conscious mixtures suitable for the most important meal of the day. 

From unknown TikTokers to well-known social media influencers like Dylan Lemay and Alexis Frost, it seems like everyone on the internet is enjoying a bowl of sweet, creamy ice cream for breakfast. Even Nancy Pelosi, former Speaker of the House of Representatives, has openly shared her love for starting her day with ice cream. 

"I have it for breakfast," Pelosi told Ruthie Rogers on her podcast “Ruthie's Table 4.” "It's a great way to start the day. I don't have it every day, but I have it often." 

If celebrities like these are starting their days with a scoop, you know it's a trend with legs.

Sweet breakfasts are nothing new. In the United States, French toast and waffles get drenched with maple syrup. In France, pastries like pain au chocolat are breakfast staples. 

In Thailand, breakfast might be sweet sticky rice drizzled with sweetened condensed milk, and in Japan, you’ll find fluffy, sweet souffle pancakes. So, while ice cream for breakfast might seem revolutionary, it’s really just a twist on the longstanding and global tradition of sweet food in the a.m.

The breakfast-worthy frozen treat market is hot

Luckily for those ice cream lovers who want to enjoy a healthy-but-indulgent breakfast, the supermarket freezer case is loaded with options. You’ll find products that keep fat, calories and sugar low. Some offer significant doses of protein and other nutrients, and many are dairy-free and vegan. 

Halo Top makes low-calorie, high-protein, dairy-based ice cream. Arctic Zero offers a similar product that is dairy-free. Famous for rich yogurt and healthy overnight oats, Noosa now offers frozen yogurt boosted with probiotics. 

Good for the mind

​While the nutritional value of ice cream may be debatable, there’s no doubt that enjoying a favorite treat now and then can have a significant, if not short-term, positive impact on your mood. According to Rupa Health, small indulgences release feel-good neurotransmitters like serotonin and dopamine that boost happiness and reduce stress levels. So, that morning scoop may be just the pick-me-up you need.

​Rachel Engelhart, a registered dietitian and certified intuitive eating counselor, told The Healthy that she advises her clients to fill their plates with nutritious foods, but also allow themselves to enjoy favorite treats like ice cream or chocolate in moderation.

"So many of my clients are hard on themselves and rather judgmental around their food choices, and it negatively impacts their mood," she said. "Sprinkling our day with a delicious coffee, a yummy dessert or one of our favorite restaurant meals is also an important way to positively impact our mental health."

The future of breakfast is now

​The ice cream for breakfast trend is shaking up the industry. Across the United States, ice cream makers are creating new breakfast-themed flavors to meet consumer demand. 

​Baskin-Robbins recently launched a flavor called breakfast in bed—pancake and maple syrup ice creams swirled together with fluffy pancake pieces and ribbons of blueberry compote. And the supermarket brand Blue Bell's "I heart cereal" flavor features fruity cereal-infused ice cream with confetti sprinkles and bits of sugar-coated fruit cereal.

​If you want to make your own breakfast ice cream, the internet is overflowing with recipes for classic custard-based ice cream, no-churn ice cream and healthy Ninja CREAMirecipes.

As the ice cream for breakfast trend gains traction, it's clear this isn't just a summer fling. With innovative appliances like the Ninja CREAMi, social media's viral influence and a growing market for health-conscious frozen treats, our morning routines are getting a delicious makeover. So, when breakfast time rolls around, why not enjoy a sweet, creamy, cold scoop of joy? After all, who says you can't have dessert first?