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The City Journals

Pandemic-friendly lawn business launches in West Valley area

Oct 12, 2020 01:34PM ● By Stephanie DeGraw

By Stephanie DeGraw | [email protected] 

One business is revving up despite the pandemic. GreenPal, an on-demand lawn mowing service app, is launching in the West Valley area.

"The coronavirus is still with us and social distancing is a community priority," Gene Caballero, co-founder of GreenPal, said. "Our technology allows vendors to bid on lawns without having to visit the property and talk face to face with the homeowner."

Across the country, over 30% of GreenPal customers are over the age of 60. This demographic is the most susceptible to contracting COVID-19 and becoming seriously ill. GreenPal eliminates the need to meet for a cash payment Caballero said since payment is done online. 

On the app, homeowners can connect with local, vetted lawn care professionals. Homeowners can list their lawns with their service date and lawn care needs. Lawn care pros then bid on their properties based on the Google street and aerial images and any other lawn details the homeowner provides. Homeowners can then select who they want to work with based on the vendor's ratings, reviews and price.  

Once a vendor has completed the service, the lawn care pro will send a time-stamped photo of the finished work. Homeowners can then pay via the app and set up more appointments.

"After successfully launching in 200 other markets, we are excited to help homeowners in Utah find reliable, safe and local lawn care," Caballero said. His company presently has over 1 million homeowners using the GreenPal app. They have over 20,000 landscaping professionals running their business on GreenPal and operate in 46 states. They are based out of Nashville.