Draper, UT 84020
MISSION
We inspire people to explore, discover, and learn about Earth’s diverse ecosystems.
VISION
We strive to foster stewardship for the environment and life on Earth.
CORE VALUES
Integrity Thirst for Learning Commitment to Excellence Stewardship & Conservation Leadership & Growth Fun! POSITIONING STATEMENT
We are a world-class aquarium that engages and educates people about their place in the global system of life by showcasing the world’s ecosystems.
VALUE PROPOSITION
We provide living “classrooms” that immerse people in natural ecosystems, bridging the gaps between education, entertainment, and conservation to help people understand and appreciate their connection to the global system of life.
TAGLINE
Explore, Discover, Learn.