Fashion Place Mall adds Macy’s, continues growth in community
Mar 31, 2017 09:04AM ● Published by Bryan Scott
The new Macy’s anchor store at Fashion Place Mall opened March 10. (Mandy Ditto/City Journals)
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By Mandy Ditto | email@example.com
New retail and dining options are being added to Fashion Place Mall in Murray with the goal of winning over shoppers with selection, service and fun all under one roof.
The newest addition is a Macy’s anchor store, along with an expansion to the north part of the mall, adding 53,000 square feet of space. The expansion includes a new Urban Outfitters, Box Lunch, Aerie, and a Sur La Table, as well as Forever 21 which will open in May, said Mark Thorsen, senior general manager of Fashion Place Mall.
Expectations of new Macy’s
Even as Macy’s closes two of their other stores in Utah—Cottonwood Mall and Layton Hills— they opened the new anchor store at Fashion Place, as “a display of Macy’s deep commitment to the community,” said Levi Givens, vice president store manager at the new store.
“Every inch of this store, including the assortment of merchandise we carry and services offered in it, was designed for our local shoppers based on what we think will address their specific needs and tastes,” Givens said. “The location, combined with new product and service offerings, allows us to provide our customers with an elevated shopping experience that continues our physical presence in Utah along with our sister stores at City Creek Center in downtown Salt Lake City, South Towne Center in Sandy and University Mall in Orem.”
The store, along with the traditional assortment of apparel and other merchandise, also has a LensCrafters with an in-house optometrist, an engagement ring department, a complimentary in-house personal shopping expert and a Macy’s Taste Bar Café.
“We’ll carry an unmatched assortment of fashion, beauty and home merchandise for men, women and children, but I think the secret to our success will be our dedicated team of experts, who are here to deliver a highly customer-centric shopping experience to the community,” Givens said.
Fashion Place Mall’s success
Though Fashion Place Mall is sandwiched in the valley between two other large malls—City Creek in downtown Salt Lake City, and South Towne Mall in Sandy—stores and developments continue to be added to the structure.
“Fashion Place is a leading regional shopping center in Utah and this is attributed to our continuous reinvestment in the property and the caliber of shopping and dining we provide our community,” Thorsen said. “Retailers want the best real estate, so Fashion Place certainly benefits from our centrally located position in the greater Salt Lake City area. GGP, the owner and operator of Fashion Place, is very focused on reinventing their regional shopping centers to respond to the evolving needs of the demographic, and Fashion Place is a great example of this strategy.”
Along with remodeling enhancements over the last decade, Fashion Place has added several new retail and dining options for shoppers, including the first Cheesecake Factory, Crate & Barrel and Mac Cosmetics in Utah, Thorsen said.
Shopping hub for all the valley
People shopping in the mall are not just those from the nearby community. Catherine Arbaccawski comes from Draper to visit the mall, sometimes to see her daughter, who works at Dillard’s, and sometimes to shop.
Arbaccawski likes that there is at least one store at Fashion Place that each of her grandchildren like, so that she can come and shop for all her family members.
“You know what my granddaughter loves? Pink. Her whole closet, it’s full of Pink stuff. And then my grandson who is 22 years old likes Fanzz,” she said. “I love the Godiva store of course, did you know that you can sign up and once a month get a free candy?”
She and her family visit the mall frequently, and are always excited about new shop openings.
Arbaccawski visited Macy’s the day it opened, and plans to come back to the store as the visiting crowds thin, since she often likes to shop at Macy’s for gifts, she said.
Those at Macy’s hope that people plan on returning, since the reason they built is for the people in the community, Givens said.
“Our goal in building this beautiful new store boils down to one thing, our customers. We are here to provide outstanding service to the Salt Lake City community, and we’re looking forward to doing just that in the years to come,” he said. “The range of merchandise we offer allows us to be a destination for everything from the latest fashions and cosmetics to kitchen gadgets and fine china, and our incredible team of store associates and experts.”
Thorsen believes Fashion Place overall helps meet the same expectations for shoppers across the valley.
“Fashion Place is far beyond the traditional mall. It’s a regional shopping center that is curated to provide everything under one roof for people,” he said. “We are a focal point in the community and will continue to deliver quality shopping, dining and entertainment experiences for the Salt Lake City trade area.”