Skip to main content

Mayor’s Wife Strives to Bring a Joyful Welcome to Newborns

Mar 10, 2016 11:05AM ● Published by Bryan Scott

By Tori La Rue | tori@mycityjournals.com

West Jordan - When Joye Rolfe heard that many mothers head home from the hospital without blankets, clothes, diapers and other necessities for their newborns, she knew she could do something to help. 

“I love babies, and I just thought that I could at least do something to help out the babies from my city, the city of West Jordan,” she said. 

Rolfe, wife of Mayor Kim Rolfe, started her own nonprofit organization called Joyful Welcome. It’s purpose is to give layettes (gift packages) to new moms who are in need. 

Each layette contains diapers, onesies, wipes, socks, burp cloths, a blanket, a stuffed animal and a beanie. According to Tonya Neilson, nonprofit treasurer, the retail value of each layette is around $38, but because of community donations, the actual cost is around $9. 

Each month Rolfe takes 28 packaged layettes to the Jordan Valley Medical Center in West Jordan, and after talking with patients, nurses determine which mothers may need a helpful start. The nonprofit has helped over 200 mothers since its beginning in 2014.

“I never hear a response from the moms, but I know that the layettes are needed because the hospital runs out every month,” Rolfe said. “I’d like to do even more.” 

If the program continues to receive donations, Rolfe said she may start expanding to other hospitals, starting with the Jordan Medical Center in West Valley. Rolfe said that now is not the time because it’s already so time- consuming to keep the West Jordan hospital supplied. 

When the nonprofit began, Rolfe said there were only three people who ran the nonprofit. It expanded by word of mouth to include four members on the board of directors, 10 in the board of trustees and donors across the city.  

Kathy Edwards, on the board of directors, said members of both boards put in 20 to 30 hours of work each week to keep the nonprofit running. She said none of these people make a cent from the nonprofit, because 100 percent of the proceeds go to creating the layettes.

Copper Hills High School was one of the leading contributors last year, Rolfe said. The school raised $1,000 for the cause, and students put together layettes during a service project. Numerous churches and other community groups donated as well.

Sometimes the donations come unexpectedly. An anonymous donor left 100 hand-made beanies on one of the trustee’s doorstep.

Recently, the nonprofit has started promoting Smith’s Community Rewards, an extension of the grocery store’s rewards program. When rewards program members join community rewards, they are invited to choose a charity to benefit from their shopping. Smith’s then matches the member’s reward points and gives them to the charity. 

Edwards said since people have chosen Joyful Welcome as their preferred charity, it’s been one of the best sources of funds because the points can trickle in continually, which they use to purchase items for the layettes. The nonprofit also accepts donations on their website through PayPal.

Joyful Welcome’s Hocus Pocus 5K and Stroller Roll and concurrent silent auction at Jordan Landing in October brought in the greatest amount of donations of any event they’ve done so far. They started planning the race and auction two months before it occurred, which was a tight squeeze, but they pulled it together.

Businesses from Jordan Landing donated gift cards and other items for the auction. Community members made baskets and donated services.  

Joyful Welcome board members realized how hard it was to plan an extravagant event in a short amount of time, so this year they’ve already started the plans for their next 5K and Stroller Roll this October. 

Visit www.joyfulwelcome.org for more information. 

Today, Local Life
  • Aging Mastery Program

    10/19/2017
    01:00PM — 02:30PM

    Join the ten-week health and wellness program, Aging Mastery at Millcreek Senior Center. The clas...


  • Garden After Dark - Adventures in Wonderland

    10/19/2017
    06:00PM — 09:00PM

    Join us for an enchanted evening as we journey down the rabbit hole to the whimsical, wonderful w...


  • Instruction Classes

    10/19/2017
    07:45PM — 09:00PM

    Has your child, grandchild, friend ever ask you why Catholic believe this or do that? Can you exp...


  • Freaky Friday's

    10/20/2017
    08:30AM — 09:15AM

    Zombies sing and dance to top Halloween Hits in this THRILLING Halloween show for the entire fami...


  • FIT4MOM Murray Stroller Strides

    10/20/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • Garden After Dark - Adventures in Wonderland

    10/20/2017
    06:00PM — 09:00PM

    Join us for an enchanted evening as we journey down the rabbit hole to the whimsical, wonderful w...


  • Halloween Service

    10/22/2017
    10:30AM — 11:30AM

    Join CrossPoint Church for their third annual Halloween service! Children and adults alike are en...


  • FIT4MOM Murray Stroller Strides

    10/23/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


It looks like we don't have any events for this date. You can always add an event.

  • FIT4MOM Murray Stroller Strides

    10/25/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • Aging Mastery Program

    10/19/2017
    01:00PM — 02:30PM

    Join the ten-week health and wellness program, Aging Mastery at Millcreek Senior Center. The clas...


  • Garden After Dark - Adventures in Wonderland

    10/19/2017
    06:00PM — 09:00PM

    Join us for an enchanted evening as we journey down the rabbit hole to the whimsical, wonderful w...


  • Instruction Classes

    10/19/2017
    07:45PM — 09:00PM

    Has your child, grandchild, friend ever ask you why Catholic believe this or do that? Can you exp...


  • Freaky Friday's

    10/20/2017
    08:30AM — 09:15AM

    Zombies sing and dance to top Halloween Hits in this THRILLING Halloween show for the entire fami...


  • FIT4MOM Murray Stroller Strides

    10/20/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • Garden After Dark - Adventures in Wonderland

    10/20/2017
    06:00PM — 09:00PM

    Join us for an enchanted evening as we journey down the rabbit hole to the whimsical, wonderful w...


  • Garden After Dark - Adventures in Wonderland

    10/21/2017
    06:00PM — 09:00PM

    Join us for an enchanted evening as we journey down the rabbit hole to the whimsical, wonderful w...


  • Halloween Service

    10/22/2017
    10:30AM — 11:30AM

    Join CrossPoint Church for their third annual Halloween service! Children and adults alike are en...


  • FIT4MOM Murray Stroller Strides

    10/23/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • FIT4MOM Murray Stroller Strides

    10/25/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • Aging Mastery Program

    10/26/2017
    01:00PM — 02:30PM

    Join the ten-week health and wellness program, Aging Mastery at Millcreek Senior Center. The clas...


  • Garden After Dark - Adventures in Wonderland

    10/26/2017
    06:00PM — 09:00PM

    Join us for an enchanted evening as we journey down the rabbit hole to the whimsical, wonderful w...


  • Instruction Classes

    10/26/2017
    07:45PM — 09:00PM

    Has your child, grandchild, friend ever ask you why Catholic believe this or do that? Can you exp...


  • Freaky Friday's

    10/27/2017
    08:30AM — 09:15AM

    Zombies sing and dance to top Halloween Hits in this THRILLING Halloween show for the entire fami...


  • FIT4MOM Murray Stroller Strides

    10/27/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • Garden After Dark - Adventures in Wonderland

    10/27/2017
    06:00PM — 09:00PM

    Join us for an enchanted evening as we journey down the rabbit hole to the whimsical, wonderful w...


  • Garden After Dark - Adventures in Wonderland

    10/28/2017
    06:00PM — 09:00PM

    Join us for an enchanted evening as we journey down the rabbit hole to the whimsical, wonderful w...


  • Wasatch Symphony's Fall Concert

    10/29/2017
    07:30PM — 08:30PM

    Join us for our 64th season opener! In recognition of the 500th Anniversary of the Protestant Ref...


  • FIT4MOM Murray Stroller Strides

    10/30/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • FIT4MOM Murray Stroller Strides

    11/01/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • Aging Mastery Program

    11/02/2017
    01:00PM — 02:30PM

    Join the ten-week health and wellness program, Aging Mastery at Millcreek Senior Center. The clas...


  • Instruction Classes

    11/02/2017
    07:45PM — 09:00PM

    Has your child, grandchild, friend ever ask you why Catholic believe this or do that? Can you exp...


  • FIT4MOM Murray Stroller Strides

    11/03/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • Orchid Show

    11/04/2017
    09:00AM — 04:00PM

    Join the Utah Orchid Society for a dazzling display of both common and exotic orchid varieties. S...


  • Garden Adventures - Squishy Squash

    11/04/2017
    10:00AM — 11:30AM

    Did you know that squash are actually fruits and NOT vegetables? Learn more about squash and disc...


  • Orchid Show

    11/05/2017
    09:00AM — 04:00PM

    Join the Utah Orchid Society for a dazzling display of both common and exotic orchid varieties. S...


  • Move Over... Amazon, Walmart, Target & others... We are introducing the most powerful, innovativ...


  • FIT4MOM Murray Stroller Strides

    11/06/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • Move Over... Amazon, Walmart, Target & others... We are introducing the most powerful, innovativ...


  • Leading building industry business coach and educator, The Aspire Institute, will present a one-d...


  • Move Over... Amazon, Walmart, Target & others... We are introducing the most powerful, innovativ...


  • FIT4MOM Murray Stroller Strides

    11/08/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • Move Over... Amazon, Walmart, Target & others... We are introducing the most powerful, innovativ...


  • Salt Lake City Sales Job

    11/09/2017
    09:00AM — 12:30PM

    Salt Lake City Professional Career Event - Sales & Management Specific HireLive is a national ...


  • Salt Lake City Sales Job Fair

    11/09/2017
    09:00AM — 12:30PM

    Salt Lake City Professional Career Event - Sales & Management Specific HireLive is a national ...


  • Salt Lake City Sales Job Fair

    11/09/2017
    09:00AM — 12:30PM

    Salt Lake City Professional Career Event - Sales & Management Specific HireLive is a national ...


  • Frontiers of Science

    11/09/2017
    06:00PM — 07:30PM

    Frontiers of Science featuring, Francis R. McAllister Thursday, November 9 at 6:00 p.m.


  • Instruction Classes

    11/09/2017
    07:45PM — 09:00PM

    Has your child, grandchild, friend ever ask you why Catholic believe this or do that? Can you exp...


 

Online Edition
Follow us on Facebook
Online Edition South Salt Lake
Advertise with us

 

City Journals 9500 South 500 West, Suite 205, Sandy, Utah 84070 801.254.5974