Skip to main content

Farmers Market Relationship-Reliant for Returners and Revenue

Sep 29, 2015 10:22AM, Published by Rhett Wilkinson, Categories: Food+Dining, Business, Local Life


Theron Jensen (far right) with his daughter and granddaughter at South Jordan Towne Center Farmers Market. The function depends on relationships in multiple ways. Photo courtesy Susan Furner



By Rhett Wilkinson

Driven by relationships, South Jordan Towne Center Farmers Market receives a high number of return attendees and its vendors benefit greatly.

A market facilitator and city staff member each told the South Valley Journal about relationships of the seven-year-old function that involve different parties but both involve the farmers.

Susan Furner is the Utah Farm Bureau director of member services who makes local markets happen. She said that one of the most “powerful things” about the South Jordan market is the returning attendees who then gain further trust, even a “friendship” with the vendors. That includes the customers’ confidence in “where the food comes from,” Furner said. As many as 70 percent of the attendees year-to-year are returnees, Furner said.

Don Tingey is the City of South Jordan strategic services director who plays a role in the South Jordan market. He said that the city “lets the Farm Bureau just deal with all of the farmers” because of the two parties’ relationship. Furner said that one farmer, Tyson Roberts, makes 75 percent of his profits through the markets.

The market runs from 8 a.m. to 2 p.m. Saturdays through October at 1600 West Towne Center Drive in South Jordan.

The empanadas from year one were able to be a favorite only after stakeholders got convinced. Businesses at Town Center were “skeptical” about the function taking place there. And the Farm Bureau was initially hesitant to open a market in South Jordan because it didn’t know how well it would do, Tingey said.

“You hope that if you build it, they will come,” he said.

But attendees have increased year-by-year, with the most significant jump from the first year to the second. The city conducted much publicity, including radio advertisements, in the first year, Tingey said. He appreciates the sustainable growth and economic development that the market provides.

“In a lot of communities, you can visit with neighbors,” he said.

Surveys conducted by the city show that the event in town that residents are most familiar with is the market.

“It’s nice to know that people know the farmer’s market,” Tingey added.

The market has been found each year at “South Jordan’s main street” by the town center, he said.

Furner, a Montana native, grew up in agriculture. She loves the Farm Bureau’s tradition of “grassroots” development of markets. Her profession was different in the past – she taught high school in Murray for six years. But today, she enjoys the challenge to “build rural Utah,” including advocacy to the state legislature. There is a farm bureau in most counties of every state outside of the national bureau, she said.

Furner appreciates the efforts of Candy Ponzurick in developing activities unique to South Jordan’s market, including chalk art and a quilt show. Ponzurick also takes care of permit work. The bureau sends permits to potential vendors in April, Furner said.

“The whole purpose is to develop policy that influences agriculture and keeps up with safe and affordable food,” she said. “We all like to eat.”



  • HLAA2017 Convention

    06/23/2017
    09:00AM

    The Hearing Loss Association of America (HLAA) invites you to attend the HLAA2017 Convention, the...


  • FIT4MOM Murray Stroller Strides

    06/23/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • 2017 WJHS Fooball Program

    06/23/2017
    11:00AM

    West Jordan High school Football is putting together our 2017 football program and we are selling...


  • Guided Hikes for Families

    06/23/2017
    12:00PM — 06:00PM

    Guided hikes for kids (and adults!) Come explore Snowbird’s lower mountain trails on these fun...


  • Yoga on the Mountain

    06/23/2017
    05:00PM — 06:00PM

    Enjoy a free 1 hr Mountain Vinyasa Flow class at Snowbird, hosted by And She’s Dope Too. Visit...


  • Meet other women who ride! Join WomenMTB and Bingham Cyclery for a women’s only no drop group rid...


  • Join us for a free “Run the Bird 5K” June 23th at 8pm, with a free kids 1K at 7:45pm! The run ...


  • Enjoy a film from the Wasatch Film Festival in the fresh air on the Plaza Deck. The Birdfeeder wi...


  • HLAA2017 Convention

    06/24/2017
    09:00AM

    The Hearing Loss Association of America (HLAA) invites you to attend the HLAA2017 Convention, the...


  • West Jordan Football Clothing Drive

    06/24/2017
    10:00AM — 02:00PM

    WJHS FOOTBALL PLAYERS WILL BE HOSTING A CLOTHING DRIVE FOR BIG BROTHER BIG SISTER OF UTAH. WE WIL...


  • Get Out More Tour

    06/24/2017
    10:00AM — 08:00PM

    Part of Adventure Week! Join BACKPACKER Magazine Ambassador Randy Propster as he shares trail-tes...


  • Adventure+Gear Fest

    06/24/2017
    10:00AM — 08:00PM

    The Adventure + Gear Fest at Snowbird is Utah’s largest interactive Mountain Recreation Festival ...


  • Wasatch Mountain Film Festival

    06/24/2017
    10:00AM — 09:00PM

    Returning to the mountains for a 3rd year, the Wasatch Mountain Film Festival has an all new line...


  • 2017 WJHS Fooball Program

    06/24/2017
    11:00AM

    West Jordan High school Football is putting together our 2017 football program and we are selling...


  • Yoga at the Tram

    06/24/2017
    11:00AM — 12:00PM

    Enjoy a 1 hr Mountain Vinyasa Flow class on Hidden Peak, hosted by And She’s Dope Too. Visit thei...


  • Guided Hikes for Families

    06/24/2017
    12:00PM — 06:00PM

    Come explore Snowbird’s lower mountain trails on these fun hikes led by one of our Snowbird guide...


  • Women’s Mountain Bike Clinics

    06/24/2017
    12:00PM — 06:00PM

    Bingham Cyclery and WomenMTB have teamed up to offer Beginner and Intermediate skills clinics to ...


  • Yoga on the Mountain

    06/24/2017
    04:00PM — 05:00PM

    Enjoy a free 1 hr Mountain Vinyasa Flow class at Snowbird, hosted by And She’s Dope Too. Visit...


  • 2017 WJHS Fooball Program

    06/25/2017
    11:00AM

    West Jordan High school Football is putting together our 2017 football program and we are selling...


  • FIT4MOM Murray Stroller Strides

    06/26/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • 2017 WJHS Fooball Program

    06/26/2017
    11:00AM

    West Jordan High school Football is putting together our 2017 football program and we are selling...


  • Monday Family Night

    06/26/2017
    06:30PM — 08:30PM

    Pack a picnic and spend a summer evening exploring the diversity in our community. Enjoy soulful ...


  • 2017 WJHS Fooball Program

    06/27/2017
    11:00AM

    West Jordan High school Football is putting together our 2017 football program and we are selling...


  • FIT4MOM Murray Stroller Strides

    06/28/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • 2017 WJHS Fooball Program

    06/28/2017
    11:00AM

    West Jordan High school Football is putting together our 2017 football program and we are selling...


  • 2017 WJHS Fooball Program

    06/29/2017
    11:00AM

    West Jordan High school Football is putting together our 2017 football program and we are selling...


  • HLAA2017 Convention

    06/23/2017
    09:00AM

    The Hearing Loss Association of America (HLAA) invites you to attend the HLAA2017 Convention, the...


  • FIT4MOM Murray Stroller Strides

    06/23/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • 2017 WJHS Fooball Program

    06/23/2017
    11:00AM

    West Jordan High school Football is putting together our 2017 football program and we are selling...


  • Guided Hikes for Families

    06/23/2017
    12:00PM — 06:00PM

    Guided hikes for kids (and adults!) Come explore Snowbird’s lower mountain trails on these fun...


  • Yoga on the Mountain

    06/23/2017
    05:00PM — 06:00PM

    Enjoy a free 1 hr Mountain Vinyasa Flow class at Snowbird, hosted by And She’s Dope Too. Visit...


  • Meet other women who ride! Join WomenMTB and Bingham Cyclery for a women’s only no drop group rid...


  • Join us for a free “Run the Bird 5K” June 23th at 8pm, with a free kids 1K at 7:45pm! The run ...


  • Enjoy a film from the Wasatch Film Festival in the fresh air on the Plaza Deck. The Birdfeeder wi...


  • HLAA2017 Convention

    06/24/2017
    09:00AM

    The Hearing Loss Association of America (HLAA) invites you to attend the HLAA2017 Convention, the...


  • West Jordan Football Clothing Drive

    06/24/2017
    10:00AM — 02:00PM

    WJHS FOOTBALL PLAYERS WILL BE HOSTING A CLOTHING DRIVE FOR BIG BROTHER BIG SISTER OF UTAH. WE WIL...


  • Get Out More Tour

    06/24/2017
    10:00AM — 08:00PM

    Part of Adventure Week! Join BACKPACKER Magazine Ambassador Randy Propster as he shares trail-tes...


  • Adventure+Gear Fest

    06/24/2017
    10:00AM — 08:00PM

    The Adventure + Gear Fest at Snowbird is Utah’s largest interactive Mountain Recreation Festival ...


  • Wasatch Mountain Film Festival

    06/24/2017
    10:00AM — 09:00PM

    Returning to the mountains for a 3rd year, the Wasatch Mountain Film Festival has an all new line...


  • 2017 WJHS Fooball Program

    06/24/2017
    11:00AM

    West Jordan High school Football is putting together our 2017 football program and we are selling...


  • Yoga at the Tram

    06/24/2017
    11:00AM — 12:00PM

    Enjoy a 1 hr Mountain Vinyasa Flow class on Hidden Peak, hosted by And She’s Dope Too. Visit thei...


  • Guided Hikes for Families

    06/24/2017
    12:00PM — 06:00PM

    Come explore Snowbird’s lower mountain trails on these fun hikes led by one of our Snowbird guide...


  • Women’s Mountain Bike Clinics

    06/24/2017
    12:00PM — 06:00PM

    Bingham Cyclery and WomenMTB have teamed up to offer Beginner and Intermediate skills clinics to ...


  • Yoga on the Mountain

    06/24/2017
    04:00PM — 05:00PM

    Enjoy a free 1 hr Mountain Vinyasa Flow class at Snowbird, hosted by And She’s Dope Too. Visit...


  • 2017 WJHS Fooball Program

    06/25/2017
    11:00AM

    West Jordan High school Football is putting together our 2017 football program and we are selling...


  • FIT4MOM Murray Stroller Strides

    06/26/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • 2017 WJHS Fooball Program

    06/26/2017
    11:00AM

    West Jordan High school Football is putting together our 2017 football program and we are selling...


  • Monday Family Night

    06/26/2017
    06:30PM — 08:30PM

    Pack a picnic and spend a summer evening exploring the diversity in our community. Enjoy soulful ...


  • 2017 WJHS Fooball Program

    06/27/2017
    11:00AM

    West Jordan High school Football is putting together our 2017 football program and we are selling...


  • FIT4MOM Murray Stroller Strides

    06/28/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • 2017 WJHS Fooball Program

    06/28/2017
    11:00AM

    West Jordan High school Football is putting together our 2017 football program and we are selling...


  • 2017 WJHS Fooball Program

    06/29/2017
    11:00AM

    West Jordan High school Football is putting together our 2017 football program and we are selling...


  • FIT4MOM Murray Stroller Strides

    06/30/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • 2017 WJHS Fooball Program

    06/30/2017
    11:00AM

    West Jordan High school Football is putting together our 2017 football program and we are selling...


  • 2017 WJHS Fooball Program

    07/01/2017
    11:00AM

    West Jordan High school Football is putting together our 2017 football program and we are selling...


  • 2017 WJHS Fooball Program

    07/02/2017
    11:00AM

    West Jordan High school Football is putting together our 2017 football program and we are selling...


  • FIT4MOM Murray Stroller Strides

    07/03/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • 2017 WJHS Fooball Program

    07/03/2017
    11:00AM

    West Jordan High school Football is putting together our 2017 football program and we are selling...


  • 2017 WJHS Fooball Program

    07/04/2017
    11:00AM

    West Jordan High school Football is putting together our 2017 football program and we are selling...


  • FIT4MOM Murray Stroller Strides

    07/05/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • 2017 WJHS Fooball Program

    07/05/2017
    11:00AM

    West Jordan High school Football is putting together our 2017 football program and we are selling...


  • 2017 WJHS Fooball Program

    07/06/2017
    11:00AM

    West Jordan High school Football is putting together our 2017 football program and we are selling...


  • FIT4MOM Murray Stroller Strides

    07/07/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • FIT4MOM Murray Stroller Strides

    07/10/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • FIT4MOM Murray Stroller Strides

    07/12/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • FIT4MOM Murray Stroller Strides

    07/14/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • Days of '47 KUTV Pops Concert

    07/14/2017
    07:30PM

    The Eccles Theater - *NOTE – new venue due to construction at Abravanel Hall Conductors: Ste...


 

 

Online Edition
Follow us on Facebook
Online Edition South Salt Lake
Advertise with us

 

City Journals 9500 South 500 West, Suite 205, Sandy, Utah 84070 801.254.5974