Skip to main content

Chamber Membership Is Effective Business Strategy

Aug 04, 2015 11:31AM ● Published by Bryan Scott

Chamber Membership

South Valley - Ever wonder why we have chambers of commerce and why a business would join one? The 2012 Shapiro Study sheds some light on this as they have found the following: chamber membership is effective business strategy. A national survey* of 2,000 adults reveals that being active in a local chamber of commerce is an effective business strategy because two-thirds of consumers believe that such companies use good business practices, are reputable, care about their customers, and are involved in the community. 

If a company shows that it is highly involved in its local chamber (e.g., is a chamber board member), consumers are 10% more likely to think that its products stack up better against its competition. Chambers have a major impact on small businesses. Small businesses represent the largest segment of most local chamber membership rolls, and the study indicates that chamber membership has consistent and powerful benefits for small business members. If respondents know that a small business is a member of its local chamber, the business enjoys:

• a 49% increase in its consumer favorability rating

• a 73% increase in consumer awareness

• a 68% increase in its local reputation

• an 80% increase in the likelihood that consumers will patronize the business in the future.

Check out the Southwest Valley Chamber and patronize its members. Support those who support your businesses and community.   λ


* The study was conducted by The Schapiro Group, an Atlanta-based strategic consulting firm. It was commissioned by the American Chamber of Commerce Executives (ACCE), in cooperation with the Western Association of Chamber Executives. The study was sponsored by Insperity, a Houston-based company that provides human resources and other business services to more than 100,000 businesses nationwide.  


News
  • Get into the River Festival

    09/22/2017
    08:00AM

    Celebrate, restore, recreate and explore the Jordan River Corridor 16 cities, 3 counties, 30 d...


  • FIT4MOM Murray Stroller Strides

    09/22/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • Presented by Doctors Without Borders, Forced From Home is an interactive exhibition and tour that...


  • Salt Lake City Gem Faire

    09/22/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Salt Lake City Gem Faire

    09/22/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Salt Lake City Gem Faire

    09/22/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Salt Lake City Gem Faire

    09/22/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Salt Lake City Gem Faire

    09/22/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Get into the River Festival

    09/23/2017
    08:00AM

    Celebrate, restore, recreate and explore the Jordan River Corridor 16 cities, 3 counties, 30 d...


  • Presented by Doctors Without Borders, Forced From Home is an interactive exhibition and tour that...


  • Salt Lake City Gem Faire

    09/23/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Salt Lake City Gem Faire

    09/23/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Garden Adventures - Migration Station

    09/23/2017
    10:00AM — 11:30AM

    Did you know the Great Salt Lake is a huge stopover station for migrating birds? Animals have to ...


  • Salt Lake City Gem Faire

    09/23/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Salt Lake City Gem Faire

    09/23/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Salt Lake City Gem Faire

    09/23/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Day for Kids

    09/23/2017
    10:00AM — 02:00PM

    Join your local Boys & Girls Clubs of Day for Kids - a celebration for kids... and kids at heart!...


  • Oktoberfest

    09/23/2017
    03:00PM — 09:00PM

    September 23, 2017 from 3:00 p.m. to 9:00 p.m. in Sandy, Utah's very own, Grace Lutheran School i...


  • Bumble Bee Bash

    09/23/2017
    05:00PM — 08:00PM

    Imagine What You Can Beecome! Saturday, September 23 | 5 - 8 pm Adults: $35 | Children: $20 | ...


  • Community Square Dance

    09/23/2017
    07:00PM — 08:30PM

    Join us for a Community Square Dance Party with the Rocketeers! We're a Square Dance Club that's ...


  • Get into the River Festival

    09/24/2017
    08:00AM

    Celebrate, restore, recreate and explore the Jordan River Corridor 16 cities, 3 counties, 30 d...


  • Presented by Doctors Without Borders, Forced From Home is an interactive exhibition and tour that...


  • Salt Lake City Gem Faire

    09/24/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Salt Lake City Gem Faire

    09/24/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Salt Lake City Gem Faire

    09/24/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Salt Lake City Gem Faire

    09/24/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Salt Lake City Gem Faire

    09/24/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Get into the River Festival

    09/25/2017
    08:00AM

    Celebrate, restore, recreate and explore the Jordan River Corridor 16 cities, 3 counties, 30 d...


  • FIT4MOM Murray Stroller Strides

    09/25/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • Get into the River Festival

    09/27/2017
    08:00AM

    Celebrate, restore, recreate and explore the Jordan River Corridor 16 cities, 3 counties, 30 d...


  • FIT4MOM Murray Stroller Strides

    09/27/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • Get into the River Festival

    09/21/2017
    08:00AM

    Celebrate, restore, recreate and explore the Jordan River Corridor 16 cities, 3 counties, 30 d...


  • Presented by Doctors Without Borders, Forced From Home is an interactive exhibition and tour that...


  • Aging Mastery Program

    09/21/2017
    01:00PM — 02:30PM

    Join the ten-week health and wellness program, Aging Mastery at Millcreek Senior Center. The clas...


  • Doctors Without Borders presents a special screening of KEO Film's Exodus (2015). This film tells...


  • Tawnee McCay for Riverton City Council

    09/21/2017
    07:00PM — 08:00PM

    Come meet with Tawnee McCay to discuss the great city we live in, Riverton.


  • Instruction Classes

    09/21/2017
    07:45PM — 09:00PM

    Has your child, grandchild, friend ever ask you why Catholic believe this or do that? Can you exp...


  • Get into the River Festival

    09/22/2017
    08:00AM

    Celebrate, restore, recreate and explore the Jordan River Corridor 16 cities, 3 counties, 30 d...


  • FIT4MOM Murray Stroller Strides

    09/22/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • Presented by Doctors Without Borders, Forced From Home is an interactive exhibition and tour that...


  • Salt Lake City Gem Faire

    09/22/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Salt Lake City Gem Faire

    09/22/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Salt Lake City Gem Faire

    09/22/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Salt Lake City Gem Faire

    09/22/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Salt Lake City Gem Faire

    09/22/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Get into the River Festival

    09/23/2017
    08:00AM

    Celebrate, restore, recreate and explore the Jordan River Corridor 16 cities, 3 counties, 30 d...


  • Presented by Doctors Without Borders, Forced From Home is an interactive exhibition and tour that...


  • Garden Adventures - Migration Station

    09/23/2017
    10:00AM — 11:30AM

    Did you know the Great Salt Lake is a huge stopover station for migrating birds? Animals have to ...


  • Salt Lake City Gem Faire

    09/23/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Salt Lake City Gem Faire

    09/23/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Salt Lake City Gem Faire

    09/23/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Salt Lake City Gem Faire

    09/23/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Salt Lake City Gem Faire

    09/23/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Day for Kids

    09/23/2017
    10:00AM — 02:00PM

    Join your local Boys & Girls Clubs of Day for Kids - a celebration for kids... and kids at heart!...


  • Oktoberfest

    09/23/2017
    03:00PM — 09:00PM

    September 23, 2017 from 3:00 p.m. to 9:00 p.m. in Sandy, Utah's very own, Grace Lutheran School i...


  • Bumble Bee Bash

    09/23/2017
    05:00PM — 08:00PM

    Imagine What You Can Beecome! Saturday, September 23 | 5 - 8 pm Adults: $35 | Children: $20 | ...


  • Community Square Dance

    09/23/2017
    07:00PM — 08:30PM

    Join us for a Community Square Dance Party with the Rocketeers! We're a Square Dance Club that's ...


  • Get into the River Festival

    09/24/2017
    08:00AM

    Celebrate, restore, recreate and explore the Jordan River Corridor 16 cities, 3 counties, 30 d...


  • Presented by Doctors Without Borders, Forced From Home is an interactive exhibition and tour that...


  • Salt Lake City Gem Faire

    09/24/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Salt Lake City Gem Faire

    09/24/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Salt Lake City Gem Faire

    09/24/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Salt Lake City Gem Faire

    09/24/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Salt Lake City Gem Faire

    09/24/2017
    10:00AM — 06:00PM

    Sep. 22-24, 2017, South Towne Exposition Center, 9575 S. State St., Sandy. Fri. 10am-6pm, Sat. 10...


  • Get into the River Festival

    09/25/2017
    08:00AM

    Celebrate, restore, recreate and explore the Jordan River Corridor 16 cities, 3 counties, 30 d...


  • FIT4MOM Murray Stroller Strides

    09/25/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • Get into the River Festival

    09/26/2017
    08:00AM

    Celebrate, restore, recreate and explore the Jordan River Corridor 16 cities, 3 counties, 30 d...


  • Every day, Doctors Without Borders aid workers from around the world provide assistance to people...


  • Get into the River Festival

    09/27/2017
    08:00AM

    Celebrate, restore, recreate and explore the Jordan River Corridor 16 cities, 3 counties, 30 d...


  • FIT4MOM Murray Stroller Strides

    09/27/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • Get into the River Festival

    09/28/2017
    08:00AM

    Celebrate, restore, recreate and explore the Jordan River Corridor 16 cities, 3 counties, 30 d...


  • Aging Mastery Program

    09/28/2017
    01:00PM — 02:30PM

    Join the ten-week health and wellness program, Aging Mastery at Millcreek Senior Center. The clas...


  • Instruction Classes

    09/28/2017
    07:45PM — 09:00PM

    Has your child, grandchild, friend ever ask you why Catholic believe this or do that? Can you exp...


  • Get into the River Festival

    09/29/2017
    08:00AM

    Celebrate, restore, recreate and explore the Jordan River Corridor 16 cities, 3 counties, 30 d...


  • FIT4MOM Murray Stroller Strides

    09/29/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • Fall Bulb & Native Plant Sale

    09/29/2017
    01:00PM — 07:30PM

    Find a wide selection of flowering bulbs, organic garlic bulbs, ornamental grasses, flowering per...


  • HCS Fall Festival

    09/29/2017
    05:00PM — 08:00AM

    Hilltop Christian School's annual Fall Festival is a great time for the whole family. Pony rides,...


  • Fall Bulb & Native Plant Sale

    09/30/2017
    01:00PM — 07:30PM

    Find a wide selection of flowering bulbs, organic garlic bulbs, ornamental grasses, flowering per...


  • Community Square Dance

    09/30/2017
    07:00PM — 08:30PM

    Join us for a Community Square Dance Party with the Rocketeers! We're a Square Dance Club that's ...


  • FIT4MOM Murray Stroller Strides

    10/02/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • Attend the YMCA Camp Awards Breakfast

    10/04/2017
    07:30AM — 09:00AM

    You are invited to our Annual YMCA Camp Awards Breakfast at Gallivan Hall in downtown Salt Lake C...


  • Attend the YMCA Camp Awards Breakfast

    10/04/2017
    07:30AM — 09:00AM

    You are invited to our Annual YMCA Camp Awards Breakfast at Gallivan Hall in downtown Salt Lake C...


  • Attend the YMCA Camp Awards Breakfast

    10/04/2017
    07:30AM — 09:00AM

    You are invited to our Annual YMCA Camp Awards Breakfast at Gallivan Hall in downtown Salt Lake C...


  • Attend the YMCA Camp Awards Breakfast

    10/04/2017
    07:30AM — 09:00AM

    You are invited to our Annual YMCA Camp Awards Breakfast at Gallivan Hall in downtown Salt Lake C...


  • Attend the YMCA Camp Awards Breakfast

    10/04/2017
    07:30AM — 09:00AM

    You are invited to our Annual YMCA Camp Awards Breakfast at Gallivan Hall in downtown Salt Lake C...


  • Attend the YMCA Camp Awards Breakfast

    10/04/2017
    07:30AM — 09:00AM

    You are invited to our Annual YMCA Camp Awards Breakfast at Gallivan Hall in downtown Salt Lake C...


  • Attend the YMCA Camp Awards Breakfast

    10/04/2017
    07:30AM — 09:00AM

    You are invited to our Annual YMCA Camp Awards Breakfast at Gallivan Hall in downtown Salt Lake C...


  • FIT4MOM Murray Stroller Strides

    10/04/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • Aging Mastery Program

    10/05/2017
    01:00PM — 02:30PM

    Join the ten-week health and wellness program, Aging Mastery at Millcreek Senior Center. The clas...


  • Instruction Classes

    10/05/2017
    07:45PM — 09:00PM

    Has your child, grandchild, friend ever ask you why Catholic believe this or do that? Can you exp...


  • FIT4MOM Murray Stroller Strides

    10/06/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • Art for the Arts

    10/06/2017
    05:00PM — 08:00PM

    Support Granite School District art programs AND save up to 50% off framed, limited edition art. ...


  • Kickoff your Halloween celebrations by planting a spooky miniature garden in this special Garden ...


  • Community Square Dance

    10/07/2017
    07:00PM — 08:30PM

    Join us for a Community Square Dance Party with the Rocketeers! We're a Square Dance Club that's ...


  • CUMC 2017 Annual Health Fair

    10/08/2017
    08:30AM — 12:00PM

    Our annual Health Fair will include flu and pneumonia shots (with insurance card), Salt Lake Coun...


  • FIT4MOM Murray Stroller Strides

    10/09/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • FIT4MOM Murray Stroller Strides

    10/11/2017
    09:00AM — 10:00AM

    FIT4MOM, the nation’s largest fitness program for new moms, has arrived in Murray. Stroller Strid...


  • Aging Mastery Program

    10/12/2017
    01:00PM — 02:30PM

    Join the ten-week health and wellness program, Aging Mastery at Millcreek Senior Center. The clas...


  • Instruction Classes

    10/12/2017
    07:45PM — 09:00PM

    Has your child, grandchild, friend ever ask you why Catholic believe this or do that? Can you exp...


 

Online Edition
Follow us on Facebook
Online Edition South Salt Lake
Advertise with us

 

City Journals 9500 South 500 West, Suite 205, Sandy, Utah 84070 801.254.5974